The Sell Sider Archives | AdExchanger https://www.adexchanger.com/category/the-sell-sider/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 04 Aug 2025 03:09:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Sell Sider Archives | AdExchanger https://www.adexchanger.com/category/the-sell-sider/ 32 32 82931460 Stop The Scraping Wars: Instead Of Fighting AI Search, Publishers Need To Take A Seat At The Table https://www.adexchanger.com/the-sell-sider/stop-the-scraping-wars-instead-of-fighting-ai-search-publishers-need-to-take-a-seat-at-the-table/ https://www.adexchanger.com/the-sell-sider/stop-the-scraping-wars-instead-of-fighting-ai-search-publishers-need-to-take-a-seat-at-the-table/#respond Mon, 04 Aug 2025 04:35:33 +0000 https://www.adexchanger.com/?p=439961 By Joshua Koran, Chief Executive Officer, Koran Consulting  AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can […]

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]]> https://www.adexchanger.com/the-sell-sider/stop-the-scraping-wars-instead-of-fighting-ai-search-publishers-need-to-take-a-seat-at-the-table/feed/ 0 439961 Commoditization 2.0: How Agentic AI Could Undermine The Open Web’s Best Publishers https://www.adexchanger.com/the-sell-sider/commoditization-2-0-how-agentic-ai-could-undermine-the-open-webs-best-publishers/ Mon, 21 Jul 2025 04:35:37 +0000 https://www.adexchanger.com/?p=439095 AI agents and so-called “super signal aggregators” are being framed as the saviors of premium publishers and advertisers who prioritize high-quality media. But these technologies could perpetuate programmatic’s worst practices and push premium media brands into a Commoditization 2.0 era. Commoditization 1.0 occurred when quality media brands legitimized the programmatic open marketplace by participating in […]

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]]> 439095 In-Banner Video Is Back, And It’s Eroding The Value Of Web Video https://www.adexchanger.com/the-sell-sider/in-banner-video-is-back-and-its-eroding-the-value-of-web-video/ Wed, 16 Jul 2025 04:35:14 +0000 https://www.adexchanger.com/?p=438824 At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad experience. But in 2024, multiple SSPs rolled out refreshed video “products,” joining others, including Google, who already supported the format. […]

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]]> 438824 From Clicks To Connections: Three Essential Tips For The Post-Traffic Era https://www.adexchanger.com/the-sell-sider/from-clicks-to-connections-three-essential-tips-for-the-post-traffic-era/ Fri, 20 Jun 2025 04:35:08 +0000 https://www.adexchanger.com/?p=437321 The web is dying. Not the internet. That will endure. But the web as we have known it for three decades is on its way out. The ecosystem of interconnected pages, search-driven discovery and advertising-supported content is being systematically dismantled by the very companies that built it. As the Wall Street Journal reported this month, […]

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]]> 437321 Dear Ad Tech: Don’t Let Publishers Be An Afterthought https://www.adexchanger.com/the-sell-sider/dear-ad-tech-dont-let-publishers-be-an-afterthought/ Tue, 17 Jun 2025 04:35:00 +0000 https://www.adexchanger.com/?p=437164 The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was invented, it wasn’t easy to predict that it would reshape urban landscapes, giving rise to sprawling cities like Los Angeles.  In ad tech, we’re witnessing a similar phenomenon: Initial digital innovations […]

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]]> 437164 It’s Schadenfreude Season For Google And The Rest Of Big Ad Tech https://www.adexchanger.com/the-sell-sider/its-schadenfreude-season-for-google-and-the-rest-of-big-ad-tech/ Mon, 21 Apr 2025 12:52:33 +0000 https://www.adexchanger.com/?p=433102 I don’t want to coin a phrase like “Schadenfreude Season.” But given the wave of ad tech headlines in recent weeks, it’s a succinct way of summarizing what the open internet is feeling right now. This is a long overdue moment of reckoning for companies who (still) hold disproportionate control over website traffic and revenue […]

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]]> 433102 Decoding Curated Deals: How Standardized Reporting Can Bring Transparency https://www.adexchanger.com/the-sell-sider/decoding-curated-deals-how-standardized-reporting-can-bring-transparency/ Mon, 10 Mar 2025 04:35:19 +0000 https://www.adexchanger.com/?p=429810 Curation is the latest buzzword in programmatic advertising, but the concept is far from new.  We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.  For publishers, the promise of curation lies in its […]

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]]> 429810 Curation Isn’t Harming Publishers, But Their Lack Of Collective Action Is https://www.adexchanger.com/the-sell-sider/curation-isnt-harming-publishers-but-their-lack-of-collective-action-is/ Mon, 24 Feb 2025 05:35:25 +0000 https://www.adexchanger.com/?p=428998 Curation is amazing – for SSPs.  It shifts power from buyers to sellers. Rather than DSPs and DMPs defining value through audience targeting – turning the open internet into a commodity – curation lets SSPs control media spend. Their closer, higher-fidelity view of publishers helps ensure ads align with quality content and relevant audiences. So, […]

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]]> 428998 Down But Not Out: Publishers And Ad Tech Punch Back In 2025 https://www.adexchanger.com/the-sell-sider/down-but-not-out-publishers-and-ad-tech-punch-back-in-2025/ Fri, 24 Jan 2025 05:35:41 +0000 https://www.adexchanger.com/?p=426375 The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees.  Some publishers didn’t survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling […]

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]]> 426375 Curation Doesn’t Really Work For Publishers. Here’s How To Fix It https://www.adexchanger.com/the-sell-sider/curation-doesnt-really-work-for-publishers-heres-how-to-fix-it/ Tue, 19 Nov 2024 13:49:26 +0000 https://www.adexchanger.com/?p=422281 Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for […]

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