luma partners

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition?

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.

During a Covid-induced two-day binge watch of a recent streaming hit, advertisers consistently failed to serve the right ad. Where’s the accountability?

Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, according to Google, there are hundreds.

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market, according to LUMA Partners.

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.