Knock ’em On Their SaaS; Spotify Misses The Spot
SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.
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Dan Larkman
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AdExchanger’s Top 10 (Or 16) Most Popular Opinion Columns Of 2024
2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.
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OPINION: On TV & VideoCPMs Are The Wrong Metrics To Prioritize In CTV Advertising
Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a measure of success.
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