yahoo

OMD’s Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses most often and why.

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools.

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale.

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.

Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners.

As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: It will be the year of empowerment for buyers through choice and control.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad tech with the rise of AI. Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways. But when seemingly everything is powered by AI, how can you make sure you’re using it successfully?