CAPI

While Reddit’s ad business is ascendent, it’s still working on a strategy for getting the most out of its generative AI deals.

What’s a CAPI and how does it work? Think of as a direct data pipeline that allow brands to circumvent privacy limitations set by browsers. It’s not a workaround, though. Let us explain.

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI tools.

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data. Here’s how standardized conversion API integrations for CTV can help.

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report on Wednesday. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?

We spoke with Justin Osofsky, Meta’s head of online sales, operations and partnerships to get a pulse on the state of Meta’s business, including automation, AI and Threads, of course.

As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations to get conversion information from advertisers.