After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.
LinkedIn launches a creator rev share program; AdSense comes to third-party AI chatbots; and the verdict in Apple v. Epic Games cracks down on Apple’s App Store fees.
Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
A unit of attention doesn’t serve as a useful indicator of interest or resonance among consumers. So what does? Well, consistency certainly helps.
Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter launches an AI assistant.
Despite diverse hiring initiatives and programs to support women in the workplace, representation in ad tech is lacking. And given threats to women’s rights and the rollback of DEI efforts due to political pressure, the time to take action is now.
The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.
