After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
Based on the growing flurry of lawsuits against creators, it’s clear that many of them are dangerously unaware of the legal risks involved in influencer marketing.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Investor funds ran dry, which means most of the startups and businesses built on short-term platform creator funds and VC rounds are unlikely to find a happy exit. “It was the […]
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.
