“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nan Nayak, global design strategy lead at Fjord from Accenture Interactive. The Internet of Things (IoT) is a well-worn phrase that describes a connected future in which appliances talk to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neil Sweeney, president and CEO at JUICE Mobile. The media, mobile and ad tech industry is playing a game of musical chairs with supply. While everyone is enjoying the game […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. Google has said that programmatic TV is more sizzle than substance these days, and I have to agree. Some media companies might be selling on addressable TV […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Risch, senior vice president of software client solutions at Centro. The headlines we’ve seen about bots eating billions of dollars in digital ad budget are downright frightening. Lots of […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Rooke, senior vice president of strategy and operations at Nativo. While some expect a surge in programmatic native this year, publishers must understand the risks that come with it […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president at Bauer Xcel Media. Publishers have a lot at stake when deciding to test Facebook Instant Articles. Some skeptical publishers think of Instant Articles as a way for Facebook to commoditize […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Have you been following the debate around giving consumers more choices for their set-top cable boxes? The Federal Communications Commission (FCC) has only […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. I have a confession to make: Before writing this, I couldn’t really say that I, or anyone I know in […]
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
