All You Can Eat Video Buffet; No Cannes Do
Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads.
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Daily News Roundup
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Why Not Open A Coffee Shop; Can TikTok Take Over TVs?
Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.
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You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast?
Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.
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Candor, But Only Behind Closed Doors; The Agent And The Agentic
Despite publicly hyping AI, advertisers remain privately skeptical; AI aims to replace agencies, but tech complexity makes them more valuable partners; and Americans aren’t paying for news.
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The CTV Slump Advertisers Want; The CMA Isn’t Done With Google
What’s behind the drop in CTV CPMS; the UK CMA sets its antitrust sights on Google Search; and gen AI job cuts decimate another marketing department.
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Omnicom-IPG Gets The FTC Go-Ahead; Have Influencers Arrived?
The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group.
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Is Agency M&A Just Getting Started?; Speaking The Bot Lingo
Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds.
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In Ad Tech, It’s Los Angeles Or Seattle?; Sharp As Sharks Or Ninjas
The Amazon DSP vs. The Trade Desk rumor mill; How SharkNinja has stayed sharp; Why nothing beats organic.
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Everyone’s Making Bank On News Except Journalists; Is Enshittification Really So Bad?
Content aggregators are winning while actual journalism suffers; users say they hate Meta bringing ads to WhatsApp, but Meta’s research says otherwise.
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YouTube’s Ad-Blocker Blocking; Is There A Pilot?
YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.
Must Read
Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.