Home Exclusive Report Navigating the Shift: The New Frontier of Data-Driven Marketing

Navigating the Shift: The New Frontier of Data-Driven Marketing

By AdExchanger

SHARE:

Unlock New Perspectives with the “Addressability & Performance Best Practices Study”

In today’s rapidly evolving digital landscape, advertising strategies are transforming to meet new challenges around data privacy, AI, and identity. Are you prepared for the future of digital advertising?

Discover key insights from “Navigating the Shift: The New Frontier of Data-Driven Marketing”, an exclusive research study by AdExchanger and Affinity Solutions. This report delves into how top brands and agencies are adapting to significant industry changes to improve outcomes.

What You’ll Discover:

  • The Changing Landscape: How privacy concerns, AI, and the end of third-party cookies are reshaping digital marketing.
  • Adaptation Strategies: How leading companies are leveraging first-party and zero-party data, and utilizing transaction data for more accurate targeting.
  • The Future of Digital Advertising: Insights on omnichannel strategies, Retail Media Networks (RMNs), and AI-driven approaches that are defining the next phase of marketing.

Why Download This Report?

Prepare your team to navigate this shift with data-driven insights and actionable strategies.

 

SEE THE INSIGHTS

Download Navigating the Shift: The New Frontier of Data-Driven Marketing

Must Read

Platforms

Magnite Targets CTV, SMBs And Google's SSP Market Share

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Digital TV and Video

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.

Commerce

Shell Shutters Its Volta EV Charging And Media Division

Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Traffic Jam
Publishers

People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
Publishers

More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits

“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”

CTV

CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them

CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.

Popular

  1. Commerce

    Shell Shutters Its Volta EV Charging And Media Division

    Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.

  2. Digital TV and Video

    Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

    Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.

  3. Platforms

    Magnite Targets CTV, SMBs And Google's SSP Market Share

    The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

  4. Paul Longo, GM of AI in ads, Microsoft Advertising
    PODCAST: AdExchanger Talks

    AI In Ads – And Ads In AI

    Paul Longo, GM of AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean Microsoft is getting out of the ad tech game.

  5. CTV

    Disney Will Unify Hulu and Disney+ Into A Single App Next Year

    Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future.