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The State of the Healthcare & Pharmaceutical Advertising Industry

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How Brands & Agencies Are Navigating the Industry’s Next Big Shift

An Exclusive Report from AdExchanger and PurpleLab

The healthcare advertising landscape is undergoing seismic shifts driven by privacy regulations, evolving media strategies, and growing demands for better measurement and targeting. In this exclusive research report, AdExchanger and PurpleLab uncover how leading brands and agencies are responding to the industry’s most pressing challenges and where they’re placing their bets for future success.

Why Download This Report?

  • How brands and agencies are adapting their media mix, including investments in CTV, paid social, and programmatic

  • The evolving role of contextual advertising and third-party data in a privacy-first environment

  • The KPIs that matter most across both branding and conversion campaigns

  • Where healthcare advertisers are turning for data, analytics, and activation tools

  • Forward-looking insights on AI’s impact, measurement innovation, and the future of DTC strategies

Who Should Read This Report:
Marketers, agency leaders, data and analytics professionals, and anyone navigating the complex and highly regulated world of healthcare advertising.

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Get the full report and access the insights that will shape your healthcare advertising strategy in 2025 and beyond.

 

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