Exclusive Report Archive | AdExchanger https://www.adexchanger.com/exclusivereport/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 08 Jul 2025 17:40:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Exclusive Report Archive | AdExchanger https://www.adexchanger.com/exclusivereport/ 32 32 82931460 The State of the Healthcare & Pharmaceutical Advertising Industry https://www.adexchanger.com/exclusivereport/the-state-of-the-healthcare-pharmaceutical-advertising-industry/ Tue, 08 Jul 2025 17:40:30 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=438416 How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The healthcare advertising landscape is undergoing seismic shifts driven by privacy regulations, evolving media strategies, and growing demands for better measurement and targeting. In this exclusive research report, AdExchanger and PurpleLab uncover how leading brands and agencies […]

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]]> 438416 Premium Video Performance https://www.adexchanger.com/exclusivereport/premium-video-performance/ Fri, 13 Jun 2025 16:59:24 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=437064 Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and streaming environments, has long been a go-to for reach and brand building. But is it living up to its potential as a full-funnel performance driver? In this exclusive report, Comcast Advertising and AdExchanger dig into how marketers are […]

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]]> 437064 The State of Programmatic Measurement https://www.adexchanger.com/exclusivereport/the-state-of-programmatic-measurement/ Mon, 17 Mar 2025 23:23:13 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=430275 Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies must rethink their strategies to stay ahead. AdExchanger and DISQO present The State of Programmatic Measurement, an exclusive report based on a […]

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]]> 430275 Navigating the Shift: The New Frontier of Data-Driven Marketing https://www.adexchanger.com/exclusivereport/navigating-the-shift-the-new-frontier-of-data-driven-marketing/ Wed, 02 Oct 2024 21:43:04 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=416646 Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital landscape, advertising strategies are transforming to meet new challenges around data privacy, AI, and identity. Are you prepared for the future of digital advertising? Discover key insights from “Navigating the Shift: The New Frontier of Data-Driven Marketing”, an exclusive […]

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]]> 416646 Addressability & Performance Best Practices Study https://www.adexchanger.com/exclusivereport/addressability-performance-best-practices-study/ Tue, 23 Jul 2024 14:51:52 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=408701 Unlock New Perspectives with the “Addressability & Performance Best Practices Study” Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations have already shifted permanently.  Our comprehensive “Addressability & Performance Best Practices Study” […]

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]]> 408701 The State of Media Execution for Independent Agencies https://www.adexchanger.com/exclusivereport/the-state-of-media-execution-for-independent-agencies/ Fri, 21 Jun 2024 17:41:09 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=406540 Framing the Complex Landscape of Digital Media and Path to Agency Growth Are you ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent […]

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]]> 406540 Commerce Media at the Tipping Point https://www.adexchanger.com/exclusivereport/commerce-media-at-the-tipping-point/ Fri, 01 Mar 2024 18:53:03 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=396720 Commerce media is now among the fastest-growing areas of the ad industry. At the start of 2024, AdExchanger partnered with Fluent to survey more than 150 decision-makers from leading brands, agencies, and publishers serving a range of industry sectors. The results of that survey are part of a new report that provides key insights, including […]

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]]> 396720 Beyond the Buzzword: The Impact of AI on Advertising https://www.adexchanger.com/exclusivereport/beyond-the-buzzword-the-impact-of-ai-on-advertising/ Mon, 06 Nov 2023 21:50:48 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=388768 It’s hard to think of another industry that will be more fundamentally impacted than advertising. The hyperscale data processing and analytics demands of the modern ad tech ecosystem present the perfect problem for which AI can create myriad solutions. But the deafening buzz on AI makes it hard to find a meaningful signal amid the […]

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]]> 388768 Optimizing First-Party Data for Publishers & Advertisers https://www.adexchanger.com/exclusivereport/optimizing-first-party-data-for-publishers-advertisers/ Tue, 24 Oct 2023 14:33:14 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=387757 Publishers at the Helm – Addressability and Audience in the Era of Privacy In this report you will get insights into the state of monetization. The insights cover inventory challenges and goals, pricing & revenue benchmarks, data privacy and publisher ratings of various audience solutions.   Dive Deep into Publishing’s Addressability and First-party Data Challenges: […]

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]]> 387757 How Brands, Agencies and Ad Tech are Powering More Sustainable Digital Advertising https://www.adexchanger.com/exclusivereport/how-brands-agencies-and-adtech-are-powering-more-sustainable-digital-advertising/ Mon, 17 Jul 2023 17:06:25 +0000 https://www.adexchanger.com/?post_type=exclusivereport&p=380463 Environmental Sustainability Will Reform the Digital Ad Ecosystem. But How? Sharethrough and AdExchanger partnered to survey leaders from brands, agencies, and ad tech companies on how sustainability pressures and initiatives are already reshaping their business practices. We focused on four essential questions:     How is the digital ad world reacting to sustainability pressures? Thought […]

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