Ticket Sales Or Ad Sales?; The Birds-Eye View-Through
Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.
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view-through attribution
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OPINION: Data-Driven ThinkingThirteen Years Of Ad Tech Progress In One AdExchanger Comic
The first ever AdExchanger comic offers a look at how the ad tech industry has – and hasn’t – changed in the 13 years since it was published.
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OPINION: On TV & VideoWhy Today’s CTV Attribution Models Fall Short
CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?