michael barrett Archives | AdExchanger

Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine

James Hercher — Thu, 08 May 2025 14:15:08 +0000

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest-growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while desktop […]

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Magnite Continues Steady Growth Powered By Programmatic CTV

Anthony Vargas — Thu, 08 Aug 2024 13:14:39 +0000

CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

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Magnite Makes Its Case As A Differentiated SSP

Alyssa Boyle — Thu, 09 May 2024 13:00:11 +0000

For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals.

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Magnite’s CTV Spend Swelled By 20% In 2023

Anthony Vargas — Thu, 29 Feb 2024 06:15:37 +0000

Connected TV is still Magnite’s golden goose. But, although CTV’s share of Magnite’s business continues to grow, the company actually rode a surge in non-CTV spending to hit $187 million in Q4 revenue, a 7% year-over-year increase. Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […]

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Magnite Is Still Pinning Its Hopes On CTV

Hana Yoo — Thu, 09 Nov 2023 14:24:58 +0000

Streaming TV and video ads didn’t fully deliver for Magnite this quarter, but the bloom isn’t off the CTV rose for the starry-eyed SSP. CTV contributed $52.5 million to Magnite’s Q3 earnings, actually declining 6% from $56 million at the same time last year. CTV comprised 39% of overall revenue this quarter, compared to 41% […]

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Magnite And CTV: Together Forever (Or At Least In Q2)

Hana Yoo — Thu, 10 Aug 2023 13:33:43 +0000

Magnite still thinks connected TV is the bee’s knees. CTV represented 42% of Magnite’s Q2 revenue, holding steady YOY, while mobile ads made up 39% and desktop ads 19%. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million. Total Q2 revenues increased 11% YOY to $152.5 million. A mixed […]

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Magnite Uses CTV To Establish Its Place In The SSP Sweep

Alyssa Boyle — Thu, 23 Feb 2023 13:30:40 +0000

Supply-side platforms are under intense pressure to prove unique value or hit the chopping block. And Magnite is using connected TV as its competitive edge.

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Magnite Grows In CTV, But Guidance Stays Conservative

Alyssa Boyle — Thu, 10 Nov 2022 11:00:09 +0000

Magnite’s quarterly revenue was up 11% year-over-year in Q3, with a large chunk of its growth coming from streaming. Growth guidance is conservative for next quarter, but Magnite expects AVOD inventory and retail media to become bigger growth drivers for its bottom line.

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Magnite Depends On Streaming To Get As Programmatic As Possible

Alyssa Boyle — Wed, 10 Aug 2022 15:50:52 +0000

Magnite reported 20% year-over-year growth with $137.8 million in revenue for Q2. And its CTV business alone grew by more than double that number (52%). It's a plateau compared with last quarter's growth, but Magnite has strong hopes for CTV's burgeoning programmatic ecosystem.

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