Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
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Q2 2024 earnings
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Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz
The SSP revised its full year outlook down by $10 million, due to a DSP partner adopting first-price auctions and weakness in key ad verticals. But it highlighted mobile in-app as a new key revenue stream.
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Magnite Continues Steady Growth Powered By Programmatic CTV
Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors.
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Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech
Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s portfolio. Programmatic ad rates were up roughly 36% in Q2, spurred by adoption of DDM’s D/Chipher contextual targeting solution.
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Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics
In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.