Magnite DV+ Archives | AdExchanger https://www.adexchanger.com/tag/magnite-dv/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 13:33:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Magnite DV+ Archives | AdExchanger https://www.adexchanger.com/tag/magnite-dv/ 32 32 82931460 Magnite Targets CTV, SMBs And Google’s SSP Market Share https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/ https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/#respond Thu, 07 Aug 2025 04:45:45 +0000 https://www.adexchanger.com/?p=440320 Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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]]> https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/feed/ 0 440320 Magnite Continues Steady Growth Powered By Programmatic CTV https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/ Thu, 08 Aug 2024 13:14:39 +0000 https://www.adexchanger.com/?p=410175 CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

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]]> 410175 Magnite’s CTV Spend Swelled By 20% In 2023 https://www.adexchanger.com/tv/magnites-ctv-spend-swelled-by-20-in-2023/ Thu, 29 Feb 2024 06:15:37 +0000 https://www.adexchanger.com/?p=396617 Connected TV is still Magnite’s golden goose. But, although CTV’s share of Magnite’s business continues to grow, the company actually rode a surge in non-CTV spending to hit $187 million in Q4 revenue, a 7% year-over-year increase. Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […]

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