Magnite Archives | AdExchanger

Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

The post Magnite Targets CTV, SMBs And Google’s SSP Market Share appeared first on AdExchanger.

Talk About Brick And Mortar Ads; Respect User Privacy – Period

AdExchanger — Wed, 06 Aug 2025 04:03:48 +0000

Took It To the MAX Another legacy brick-and-mortar giant launched a retail media network. Snooze. Except, there is an interesting angle this time. By which I mean yesterday’s news that RE/MAX, a real estate brokerage and listings company, is launching an off-site audience network atop Magnite. It’s funny because RE/MAX is truly brick and mortar. […]

The post Talk About Brick And Mortar Ads; Respect User Privacy – Period appeared first on AdExchanger.

CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them

Anthony Vargas — Mon, 04 Aug 2025 14:15:37 +0000

Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements are sold alongside “sorta CTV” inventory, like streaming apps on phones and tablets, digital out-of-home […]

The post CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them appeared first on AdExchanger.

Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers

Anthony Vargas — Thu, 26 Jun 2025 17:02:56 +0000

Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers. The company – […]

The post Four Guys Who Built Publisher Ad Servers Are Out To Fix Publisher Ad Servers appeared first on AdExchanger.

AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz

Anthony Vargas — Mon, 23 Jun 2025 04:45:25 +0000

Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea, […]

The post AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz appeared first on AdExchanger.

A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile

AdExchanger — Wed, 28 May 2025 04:03:09 +0000

Spring Into Action Magnite’s acquisition of the SpringServe ad server in 2021 and its subsequent investments demonstrate the importance of merging an SSP with an ad server for streaming video. Trey Titone, NBCUniversal’s VP of product for programmatic demand, has a useful blog post on Ad Tech Explained documenting Magnite’s evolution. Take pause ads, which […]

The post A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile appeared first on AdExchanger.

Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine

James Hercher — Thu, 08 May 2025 14:15:08 +0000

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest-growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while desktop […]

The post Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine appeared first on AdExchanger.

Decoding Curated Deals: How Standardized Reporting Can Bring Transparency

AdExchanger Guest Columnist — Mon, 10 Mar 2025 04:35:19 +0000

Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space. For publishers, the promise of curation lies in its […]

The post Decoding Curated Deals: How Standardized Reporting Can Bring Transparency appeared first on AdExchanger.

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4

James Hercher — Wed, 26 Feb 2025 23:58:12 +0000

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]

The post ‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4 appeared first on AdExchanger.

How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV

Alyssa Boyle — Mon, 24 Feb 2025 09:00:50 +0000

Streaming TV advertisers are still unsatisfied with the level of transparency from publishers in the ad buying process. So Rain the Growth Agency created its own way to get more transparency into CTV buys.

The post How This Indie Agency Is Finding ‘Back Doors’ To Get Show-Level Data On CTV appeared first on AdExchanger.