The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
Advertisers worried about MFA could take a cue from the mobile app ecosystem and focus on performance instead of viewability.
Change is coming quickly in the digital advertising industry. With so much shifting, here’s what’s top of mind for Prebid members, based on feedback from a cross-section of the top companies in the industry.
Total ad spend from deals transacted through Magnite’s platform topped $5 billion for the full year, representing nearly 20% YOY growth, while full-year CTV ad spend was also up 20%.
Skip4, a new gaming-focused ad agency led by women who proudly wear the “gamer” label, is leaning in to grow the channel’s share of media budgets.
Is it possible to get through an earnings call in 2023 without talking about AI? Apparently not! AppLovin spent most of its Q2 earnings call on Wednesday hyping Axon 2.0, the latest version of its AI-based ad tech platform, which the company released last quarter. Axon uses predictive machine learning to target app-install ads to […]
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new ways to find scale for their app advertising campaigns, writes Levi Matkins, CEO of LifeStreet.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music video player, a search engine and more. “Though, what executives really want TikTok to be known as is a digital shopping mall,” MarketWatch reports. TikTok […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018.
