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Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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Stop The Scraping Wars: Instead Of Fighting AI Search, Publishers Need To Take A Seat At The Table

AdExchanger Guest Columnist — Mon, 04 Aug 2025 04:35:33 +0000

By Joshua Koran, Chief Executive Officer, Koran Consulting AI-powered answer engines are revolutionizing how consumers discover and engage with information. AI-generated answers are slowly taking over, replacing traditional search and its long lists of blue website links. This evolution brings undeniable convenience to consumers, but also raises an existential question for online publishing: How can […]

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Operating Systems Are Now Battlefields – At Least In The CTV World

Victoria McNally — Tue, 26 Nov 2024 06:00:41 +0000

With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent.

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SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price

Anthony Vargas — Thu, 20 Jun 2024 04:45:43 +0000

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […]

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Magnite’s CTV Spend Swelled By 20% In 2023

Anthony Vargas — Thu, 29 Feb 2024 06:15:37 +0000

Connected TV is still Magnite’s golden goose. But, although CTV’s share of Magnite’s business continues to grow, the company actually rode a surge in non-CTV spending to hit $187 million in Q4 revenue, a 7% year-over-year increase. Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […]

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The Big Story: Streaming Services Take On CES

Sarah Sluis — Thu, 11 Jan 2024 15:39:21 +0000

At CES in Vegas, streaming services are turning out in force. Then, the lawsuit that pitted LG Electronics against Alphonso (now LG Ads), the startup it acquired.

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Magnite And CTV: Together Forever (Or At Least In Q2)

Hana Yoo — Thu, 10 Aug 2023 13:33:43 +0000

Magnite still thinks connected TV is the bee’s knees. CTV represented 42% of Magnite’s Q2 revenue, holding steady YOY, while mobile ads made up 39% and desktop ads 19%. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million. Total Q2 revenues increased 11% YOY to $152.5 million. A mixed […]

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SPO Accounts For 35% Of Activity On PubMatic, As It Prepares For Further Consolidation

Hana Yoo — Wed, 10 May 2023 15:27:50 +0000

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY. More than 65 publishers joined the platform in the first quarter, bringing its total portfolio to about 1,700 publishers and app developers. PubMatic’s stock rose approximately 13% after the earnings. The new tool, […]

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With The Rise Of TikTok, TV Advertising Will Get A Boost

AdExchanger Guest Columnist — Wed, 25 Jan 2023 05:25:28 +0000

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stacy Durand, co-founder of SmartMedia Technologies. Since TikTok’s US launch in 2018, it has experienced explosive growth and increasing influence. And TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting […]

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Twitter’s Strength In Publishing May Be A Weakness; Creators Will Inherit The Earth

AdExchanger — Wed, 14 Sep 2022 04:03:06 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]

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