Comic: Ad Tech Charcuterie
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Perion Network
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Why Stephen Yap Moved To Perion After Nearly Two Decades At Google
Longtime Google exec Stephen Yap on why he left after more than 17 years to become CRO of Perion Network: “There’s a better future out there, one that’s a lot more efficient.”
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Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable
Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.