If the court ultimately orders Google to spin off AdX or DFP, the result would be a fundamental rebalancing of power across the digital advertising supply chain. For marketers, the implications are just as significant.
More competition between SSPs and ad servers should be a boon for publishers in the long term. But publishers will feel some growing pains if there is a sudden disruption in Google’s ad payouts or if their ad server fees increase.
2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.
When Google finally stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was falling. But it’s unlikely that Google’s cookie deprecation plans will ever be fully fulfilled.
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.
A federal privacy law is perhaps the only way the digital media industry can stave off Big Tech companies, which are aggressively trying to define privacy on their own terms, writes Jason Bier, general counsel and chief privacy officer at Adstra.
Walled gardens evoke privacy as a reason to clamp down on third-party data. But privacy and antitrust will finally catch up to the tech giants this year, and the result will be positive for the industry and for society writ large, writes Jason Bier, chief privacy officer at Adstra Data.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Bier, chief privacy officer at Adstra Data. The DOJ’s antitrust suit, together with 11 state’s attorneys general, contains surprising revelations about the extent of Google’s alleged illegal search Monopoly. In […]
