The Jay Friedman ‘Exit’ Interview (It’s Zesty)
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).
ARCHIVE FOR:
jay friedman
-
-
Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done
AdExchanger spoke to a number of programmatic leaders who testified in the DOJ’s Google antitrust trial last September.
-
Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?
Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.
Tagged in:- Adalytics
- Amazon DSP
- Biochronometrics
- DataDome
- DeepIntent
- doubleverify
- featured
- Goodway Group
- Hershey's
- HTTP Archive
- Human
- IAB Tech Lab
- IAB Tech Lab International Spiders and Bots list
- IAS
- IP address
- ivt
- Jason White
- jay friedman
- MRC
- openRTB
- Sander Kouwenhoven
- TAG
- The Arena Group
- the trade desk
- URLScan.io
- user agent
- VPN
-
Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought
An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
Tagged in:- ad verification
- Adalytics
- Amazon DSP
- Biochronometrics
- Connatix
- Disney
- doubleverify
- FBI
- featured
- GIVT
- Goodway Group
- google cloud
- Google DV360
- Gumgum
- Hershey
- HTTP Archive
- Human
- IAB Tech Lab International Spiders and Bots list
- IAS
- index exchange
- IP address
- ivt
- jay friedman
- JPMorgan Chase
- Kargo
- Mark Warner
- microsoft
- Microsoft Advertising
- MRC
- OpenPath
- openRTB
- pre-bid bot filtration
- Procter & Gamble
- Sander Kouwenhoven
- sharethrough
- SIVT
- sovrn
- TAG
- the trade desk
- unilever
- URLScan.io
- user agent
- Visa
- Yieldmo
-
GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.
Tagged in:- ad verification
- Adalytics
- Arielle Garcia
- Brian Lesser
- Check My Ads
- Diane Sayler
- doubleverify
- DV
- groupm
- IAS
- Instagram reels error
- integral ad science
- jay friedman
- joshua lowcock
- Kellanova
- Lindsay Hubbard
- Mark Read
- Meta error
- pass-through costs
- Quad
- sponsored breakups
- Summer House
- WPP
- WPP earnings
- WPP Open
-
Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors.
-
Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts
Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for.
-
The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
-
OPINION: The Sell SiderMFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them
Why does MFA continue to thrive? MFA monetization benefits everyone in the ad tech ecosystem that collects a revenue share. That includes both SSPs and DSPs.
-
All Marketers Want For Christmas Is … Performance
We asked the experts: Which channels are you leaning into — and where are you pulling back – during Black Friday, Cyber Monday and the rest of the holiday season?