The Jay Friedman ‘Exit’ Interview (It’s Zesty)
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).
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Goodway Group
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Verification Providers Missed Easy-To-Spot Bots, Says Adalytics. What Went Wrong?
Industry experts agree that the bot activity analyzed in the latest Adalytics report is among the easiest type of invalid traffic to spot.
Tagged in:- Adalytics
- Amazon DSP
- Biochronometrics
- DataDome
- DeepIntent
- doubleverify
- featured
- Goodway Group
- Hershey's
- HTTP Archive
- Human
- IAB Tech Lab
- IAB Tech Lab International Spiders and Bots list
- IAS
- IP address
- ivt
- Jason White
- jay friedman
- MRC
- openRTB
- Sander Kouwenhoven
- TAG
- The Arena Group
- the trade desk
- URLScan.io
- user agent
- VPN
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Adalytics: The Ad Industry’s Bot Problem Is Worse Than We Thought
An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.
Tagged in:- ad verification
- Adalytics
- Amazon DSP
- Biochronometrics
- Connatix
- Disney
- doubleverify
- FBI
- featured
- GIVT
- Goodway Group
- google cloud
- Google DV360
- Gumgum
- Hershey
- HTTP Archive
- Human
- IAB Tech Lab International Spiders and Bots list
- IAS
- index exchange
- IP address
- ivt
- jay friedman
- JPMorgan Chase
- Kargo
- Mark Warner
- microsoft
- Microsoft Advertising
- MRC
- OpenPath
- openRTB
- pre-bid bot filtration
- Procter & Gamble
- Sander Kouwenhoven
- sharethrough
- SIVT
- sovrn
- TAG
- the trade desk
- unilever
- URLScan.io
- user agent
- Visa
- Yieldmo
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Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors.
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Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts
Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for.
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OPINION: Data-Driven ThinkingCuration’s Double-Edged Deals: Balancing Efficiency, Transparency And Value In PMPs
Two perspectives have emerged on curation: The value argument highlights refined audience targeting, while the ad network argument emphasizes enabling smaller players to compete with scaled giants.
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News Publishers Are Banding Together To Beat Brand Safety Blocking
Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will be exclusively available via Index Exchange.
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The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
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It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side
Buyers could solve many of the issues they have with the open web by focusing less on viewability and clicks and more on driving performance outcomes, says Goodway Group director of strategic partnerships Andrea Kwiatek.
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The Countdown For TikTok Begins. What’s Next For Marketers And Media Buyers?
We asked the experts what marketers and media buyers should do to prepare for a possible ban of TikTok in the US.