Google ad tech antitrust trial Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/google-ad-tech-antitrust-trial/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 13:33:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Google ad tech antitrust trial Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/google-ad-tech-antitrust-trial/ 32 32 82931460 Magnite Targets CTV, SMBs And Google’s SSP Market Share https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/ https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/#respond Thu, 07 Aug 2025 04:45:45 +0000 https://www.adexchanger.com/?p=440320 Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

The post Magnite Targets CTV, SMBs And Google’s SSP Market Share appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/feed/ 0 440320 Programmatic Reboot: Rebuilding Digital Advertising From The Ground Up https://www.adexchanger.com/data-driven-thinking/programmatic-reboot-rebuilding-digital-advertising-from-the-ground-up/ Tue, 03 Jun 2025 04:35:01 +0000 https://www.adexchanger.com/?p=436327 Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up as optimization: a stack of acronyms performing trust theater. DSPs, SSPs, exchanges, verifiers and data vendors now pile […]

The post Programmatic Reboot: Rebuilding Digital Advertising From The Ground Up appeared first on AdExchanger.

]]> 436327 The Jay Friedman ‘Exit’ Interview (It’s Zesty) https://www.adexchanger.com/online-advertising/the-jay-friedman-exit-interview-its-zesty/ Tue, 27 May 2025 05:00:40 +0000 https://www.adexchanger.com/?p=435966 If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […]

The post The Jay Friedman ‘Exit’ Interview (It’s Zesty) appeared first on AdExchanger.

]]> 435966 Comic: Game Over? https://www.adexchanger.com/comic-strip/comic-game-over/ Fri, 25 Apr 2025 04:15:10 +0000 https://www.adexchanger.com/?p=433492 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Game Over? appeared first on AdExchanger.

]]> 433492 Google’s “Other” Problem: The Hidden Costs Of Ad Opacity https://www.adexchanger.com/on-tv-and-video/googles-other-problem-the-hidden-costs-of-ad-opacity/ Thu, 24 Apr 2025 04:35:36 +0000 https://www.adexchanger.com/?p=433392 “Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for […]

The post Google’s “Other” Problem: The Hidden Costs Of Ad Opacity appeared first on AdExchanger.

]]> 433392 Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers https://www.adexchanger.com/data-driven-thinking/unpacking-google-breakup-proposals-new-rules-new-risks-for-marketers/ Tue, 22 Apr 2025 04:35:36 +0000 https://www.adexchanger.com/?p=433198 A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point.  On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […]

The post Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers appeared first on AdExchanger.

]]> 433198 The Positives And Negatives Of A Potential Google Ad Tech Breakup https://www.adexchanger.com/platforms/the-positives-and-negatives-of-a-potential-google-ad-tech-breakup/ Mon, 21 Apr 2025 13:10:33 +0000 https://www.adexchanger.com/?p=433109 The ruling is official: Google’s ad tech business is a monopoly. So what happens now? There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP and ad server markets, and Google’s bundling of its SSP and ad […]

The post The Positives And Negatives Of A Potential Google Ad Tech Breakup appeared first on AdExchanger.

]]> 433109 It’s Schadenfreude Season For Google And The Rest Of Big Ad Tech https://www.adexchanger.com/the-sell-sider/its-schadenfreude-season-for-google-and-the-rest-of-big-ad-tech/ Mon, 21 Apr 2025 12:52:33 +0000 https://www.adexchanger.com/?p=433102 I don’t want to coin a phrase like “Schadenfreude Season.” But given the wave of ad tech headlines in recent weeks, it’s a succinct way of summarizing what the open internet is feeling right now. This is a long overdue moment of reckoning for companies who (still) hold disproportionate control over website traffic and revenue […]

The post It’s Schadenfreude Season For Google And The Rest Of Big Ad Tech appeared first on AdExchanger.

]]> 433102 Why Stephen Yap Moved To Perion After Nearly Two Decades At Google https://www.adexchanger.com/platforms/why-stephen-yap-moved-to-perion-after-nearly-two-decades-at-google/ Thu, 06 Feb 2025 15:00:02 +0000 https://www.adexchanger.com/?p=427221 When Stephen Yap started at DoubleClick in 2001 as an account director, the world was a very different and perhaps a more innocent place. Who could have predicted that,  a little over 20 years later, Google would be on trial for allegedly anticompetitive behavior in the online advertising market, with its 2008 acquisition of DoubleClick […]

The post Why Stephen Yap Moved To Perion After Nearly Two Decades At Google appeared first on AdExchanger.

]]> 427221 Frank Predictions For 2025 https://www.adexchanger.com/adexchanger-talks/frank-predictions-for-2025/ Wed, 08 Jan 2025 05:55:26 +0000 https://www.adexchanger.com/?p=425071 Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, from the impact of multiple major Big Tech antitrust trials to practical AI use cases (minus the BS).

The post Frank Predictions For 2025 appeared first on AdExchanger.

]]> 425071