The Television CPM Comeuppance; Your Undivided Attention
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention.
Topic
Measurement
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The NewFronts Tariff Budget Shuffle; NYT Says ‘What Tariffs?’
At NewFronts, marketers weigh new budget priorities under the Trump tariffs; The New York Times isn’t letting tariffs temper its 2025 outlook; and video podcasting is taking over CTV.
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Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg
Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement.
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Nielsen Announces New Report Breaking Out Ad-Supported TV Insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge.
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OPINION: Data-Driven ThinkingSeeing Through The Smoke And Mirrors: Transparency In The AI Age
Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.
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Beware The Platform Incrementality Trap
Incrementality measurement may be a sound methodology, but online ad platforms are not really bringing a steady river of new-to-brand customers with their incrementality-based solutions.
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Publishers Now Have A Window Into How Buyers Score Their Data Practices
The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, including data compliance.
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AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management
On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers.
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Precise TV Has A New Tool It Claims Can Target Kids Without Sacrificing Privacy
Contextual intelligence platform Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy.
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VideoAmp’s Vampfront Event Proves The Measurement Company Is Out For Blood
At VideoAmp’s “Vampfront” presentation on Tuesday, I couldn’t help but be reminded of my favorite pop culture vampire stories (in a good way).
Must Read
Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.