dentsu Archives | AdExchanger

Magnite Targets CTV, SMBs And Google’s SSP Market Share

Anthony Vargas — Thu, 07 Aug 2025 04:45:45 +0000

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

Joanna Gerber — Thu, 24 Jul 2025 13:00:21 +0000

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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Premium Games Are Getting More Expensive, And Advertisers See An Opportunity

Anthony Vargas — Wed, 18 Jun 2025 14:15:00 +0000

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of incrementality-based measurement is a boost to games, where advertisers can often reach people who are otherwise very difficult to reach online (such […]

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Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data

James Hercher — Fri, 13 Jun 2025 12:40:48 +0000

Criteo is now a default data partner for all of Dentsu’s retail media buys. On Friday, Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product. Dentsu has been on a tear. Criteo is the second strategic ad tech integration […]

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MiQ Aims To Unify Fragmented Data Landscape With New AI-Powered Ad Platform

Joanna Gerber — Mon, 09 Jun 2025 05:00:40 +0000

Brands are united (ironically, perhaps) over their shared frustration of fragmentation. They need help making sense of data flowing in from multiple different sources, said James Banks, head of digital for Dentsu’s Amplifi Global division. This need is becoming even more acute as we enter what Banks referred to as the “algorithmic era of media.” […]

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What’s On The Agenda For Michael Komasinski, Criteo’s New Chief?

Allison Schiff — Mon, 02 Jun 2025 12:01:49 +0000

Michael Komasinski, Criteo’s new CEO, knows what it’s like to sit on the other side of the table. Before taking the top job at Criteo earlier this year, he spent roughly a decade in executive roles at agencies, including as CEO of the Americas at Dentsu leading all data projects globally. He was also global […]

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Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts

AdExchanger — Wed, 07 May 2025 04:03:35 +0000

GroupM No More What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ad-buying agencies under the monikers Publicis Media and Omnicom Media Group. WPP started out as Wire and Plastic Products plc, a […]

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Inside Criteo’s Three-Pronged Strategy For Retail Media Success

Anthony Vargas — Thu, 30 Jan 2025 16:17:57 +0000

Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, Dentsu’s former CEO of the Americas. According to Criteo CRO and President of Retail Media Brian Gleason, Komasinski’s experience leading a […]

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Comic: Consolidation, Consolidation, Consolidation

Kevvo — Fri, 17 Jan 2025 05:35:16 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Spinning The Wheel; Criteo Has A New CEO

AdExchanger — Wed, 15 Jan 2025 05:03:16 +0000

A Safe Bet Mohegan, the casino and resorts company, is betting on retail media with the launch of what it and its partner LiveRamp refer to as a “casino media network,” Business Insider reports. Pretty much every company with a large enough logged-in customer base and even a sliver of ad inventory has launched a […]

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