As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
ARCHIVE FOR:
deal curation
-
-
OPINION: The Sell SiderThe Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Here are eight trends worth watching.
Tagged in:- addressability
- ana
- attention metrics
- bid enrichment
- CTV
- curation houses
- deal curation
- deal IDs
- distribution traffic
- DMP
- DSP
- generative AI
- Google Chrome
- google privacy sandbox
- Messer Media
- openRTB
- post-impression filters
- pre-impression filters
- Protected Audiences API
- scott messer
- SSP
- third-party cookie deprecation
- Viewability