Comic: Greenwashing
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
ARCHIVE FOR:
environmental sustainability
-
-
Scope3-Backed Contextual AI Platform Classify Aims To Disrupt Curation
Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.
Tagged in:- agentic AI
- amazon
- appnexus
- Brendan Norman
- Brian O'Kelley
- ChatGPT
- Classify
- contextual targeting
- CTV
- custom bidding algorithm
- deal curation
- deal IDs
- deltaDNA
- environmental sustainability
- Equativ
- Facebook Audience Network
- featured
- generative AI
- IAB content taxonomy
- index exchange
- liverail
- LLM
- Mark Robinson
- Media.net
- Meta
- Michael Misiewicz
- mobile in-app
- Nick Ross
- open web
- OpenAI
- Partpic
- PMP
- pubmatic
- Rory Partalis
- Scope3
- Scope3 Agentic Media Platform
- sentiment analysis
- Shazam
- Unity
-
The Kids Aren’t Playing In The Privacy Sandbox
Even when third-party cookie deprecation was ostensibly still in the offing last year, there was only modest publisher adoption of the Protected Audiences and Topics APIs, according to data from Sincera.
-
OPINION: Data-Driven ThinkingMedia Buying Doesn’t Have To Be A Mixed Bag
Ad quality issues are widespread, even on legitimate websites. But today, advertisers have more control over what goes into programmatic’s mixed bag.