ctv ad server Archives | AdExchanger https://www.adexchanger.com/tag/ctv-ad-server/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 13:33:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ctv ad server Archives | AdExchanger https://www.adexchanger.com/tag/ctv-ad-server/ 32 32 82931460 Magnite Targets CTV, SMBs And Google’s SSP Market Share https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/ https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/#respond Thu, 07 Aug 2025 04:45:45 +0000 https://www.adexchanger.com/?p=440320 Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, but not to the extent that investors were hoping to see. The SSP beat its own Q2 revenue guidance thanks to growing demand for programmatic CTV activation and partnerships with big-name streamers, CEO Michael Barrett told investors […]

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]]> https://www.adexchanger.com/platforms/magnite-targets-ctv-smbs-and-googles-ssp-market-share/feed/ 0 440320 Straight Talk With Mediaocean CEO Bill Wise https://www.adexchanger.com/adexchanger-talks/straight-talk-with-mediaocean-ceo-bill-wise/ Tue, 15 Apr 2025 13:49:12 +0000 https://www.adexchanger.com/?p=432469 In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

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]]> 432469 Can AVOD Catch Up To The Hype?; Ecommerce Is Priceless – No, Seriously https://www.adexchanger.com/ad-exchange-news/tuesday-01032022/ Tue, 01 Mar 2022 05:03:37 +0000 https://www.adexchanger.com/?p=187822 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hope And Pr-AVOD Ad-supported video on demand (AVOD) is commanding a lot of interest right now. Practically every ad tech company is banking on CTV to outgrow web display.  After all, the thinking goes, consumers can’t just keep shelling out for more and more […]

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