Hightouch Archives | AdExchanger https://www.adexchanger.com/tag/hightouch/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 12:31:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Hightouch Archives | AdExchanger https://www.adexchanger.com/tag/hightouch/ 32 32 82931460 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding https://www.adexchanger.com/ai/cdp-turned-ai-marketing-platform-hightouch-raises-80-million-in-series-c-funding/ Tue, 18 Feb 2025 15:00:58 +0000 https://www.adexchanger.com/?p=428396 On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

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]]> 428396 Paying For Time In The Mobile Arcade; You Think A Person Wrote This? https://www.adexchanger.com/daily-news-roundup/friday-17112023/ Fri, 17 Nov 2023 05:03:45 +0000 https://www.adexchanger.com/?p=389669 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

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