Amazon advertising

Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and local businesses can use to run CTV and streaming TV ads.

Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year.

Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.

According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.

Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils.

Advertising and product pricing are opposite sides of the same coin, which begs the question: To reach a new customer, are you better off spending another dollar on advertising or dropping your price by $1?

Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […]

Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $100 billion overnight – and it did so with a major assist from its advertising business.