CDP Archives | AdExchanger https://www.adexchanger.com/tag/cdp/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 12:31:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CDP Archives | AdExchanger https://www.adexchanger.com/tag/cdp/ 32 32 82931460 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 Four Data Readiness Tips For Retail And Commerce Media https://www.adexchanger.com/data-driven-thinking/four-data-readiness-tips-for-retail-and-commerce-media/ Thu, 29 May 2025 04:35:20 +0000 https://www.adexchanger.com/?p=436131 Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between advertisers and publishers. With over 100 RMNs in the US alone, commerce media is expanding across verticals like travel, finance and health care. This […]

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]]> 436131 AI Is Everywhere, But Where Is It Really Adding Value? https://www.adexchanger.com/data-driven-thinking/ai-is-everywhere-but-where-is-it-really-adding-value/ Tue, 29 Apr 2025 04:35:35 +0000 https://www.adexchanger.com/?p=433707 Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But […]

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]]> 433707 Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality https://www.adexchanger.com/commerce/yotpo-acquires-the-cdp-coho-ai-solidifying-its-pitch-for-retention-over-incrementality/ Tue, 08 Apr 2025 13:00:32 +0000 https://www.adexchanger.com/?p=431982 Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though […]

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]]> 431982 A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters https://www.adexchanger.com/daily-news-roundup/monday-20253103/ Mon, 31 Mar 2025 04:03:19 +0000 https://www.adexchanger.com/?p=431440 The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.

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]]> 431440 Rokt Acquires mParticle For $300 Million https://www.adexchanger.com/commerce/rokt-acquires-mparticle-for-300-million/ Thu, 16 Jan 2025 21:41:25 +0000 https://www.adexchanger.com/?p=425991 Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not “rocket,” just FYI. Although the press release frames the deal as a merger with Rokt investing in mParticle, Rokt is taking a 100% stake in the company, […]

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]]> 425991 Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here https://www.adexchanger.com/data-driven-thinking/advertisers-brace-yourselves-the-era-of-paid-ad-free-social-media-is-here/ Wed, 23 Oct 2024 04:45:41 +0000 https://www.adexchanger.com/?p=419527 Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September […]

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]]> 419527 CDP BlueConic Acquires First-Party Data Collection Startup Jebbit https://www.adexchanger.com/data-exchanges/cdp-blueconic-acquires-first-pary-data-collection-startup-jebbit/ Wed, 10 Jul 2024 12:50:19 +0000 https://www.adexchanger.com/?p=407841 BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […]

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]]> 407841 Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now https://www.adexchanger.com/data-driven-thinking/seizing-the-moment-why-data-driven-advertisers-must-embrace-transformation-now/ Mon, 29 Apr 2024 04:35:11 +0000 https://www.adexchanger.com/?p=401217 The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities.  There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

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]]> 401217 Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture https://www.adexchanger.com/data-driven-thinking/stop-data-hoarding-interoperability-is-key-to-a-strong-data-culture/ Mon, 25 Mar 2024 04:35:29 +0000 https://www.adexchanger.com/?p=398145 In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

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