customer data platforms

Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop.

Colgate-Palmolive redesigned all of its consumer-facing sites and apps to make it easier to collect opted-in first-party user data.

Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.

Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data cloud warehouses, like Snowflake, AWS, Databricks or Google’s BigQuery, says Jason Davis, CEO and co-founder of Simon Data.

Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.

The customer data platform market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting to take shape. Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack, writes Craig Howard, chief solution architect for Merkle B2B.

DMPs are dead – long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform mParticle. After years of confusion, the CDP space is finally starting to shake out as marketers get smarter about what they need from the tech.

The customer data platform (CDP) market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says Cory Munchbach, chief operating officer at CDP BlueConic, on this episode of AdExchanger Talks.