AI Decisioning Archives | AdExchanger https://www.adexchanger.com/tag/ai-decisioning/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 12:31:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AI Decisioning Archives | AdExchanger https://www.adexchanger.com/tag/ai-decisioning/ 32 32 82931460 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding https://www.adexchanger.com/ai/cdp-turned-ai-marketing-platform-hightouch-raises-80-million-in-series-c-funding/ Tue, 18 Feb 2025 15:00:58 +0000 https://www.adexchanger.com/?p=428396 On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

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