Retail Media Standards

What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. No, really.

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

Achieving consensus on the definitions for even baseline retail media metrics required a tough 18-month slog. Unfortunately, this was the easy part.

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).

You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s when the fun starts,” said Amman Badlani, executive director and head of search at GroupM, speaking at Advertising Week in New York on Monday. By “fun,” Badlani means being able to consistently measure return on […]

Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.