AI agents Archives | AdExchanger https://www.adexchanger.com/tag/ai-agents/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 12:31:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AI agents Archives | AdExchanger https://www.adexchanger.com/tag/ai-agents/ 32 32 82931460 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 This Ad Tech OG’s AI-Powered Analytics Startup Just Raised $9M In Series A Funding https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/ https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/#respond Tue, 05 Aug 2025 12:00:22 +0000 https://www.adexchanger.com/?p=440075 Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a little optimism. That’s what Newton Research, which announced its $9 million Series A raise on Tuesday, is aiming to do. […]

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]]> https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/feed/ 0 440075 Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life https://www.adexchanger.com/ai/dentsus-carat-partners-with-an-ai-platform-to-bring-its-agents-almost-to-life/ Thu, 24 Jul 2025 13:00:21 +0000 https://www.adexchanger.com/?p=439378 Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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]]> 439378 Why Publishers Need Smarter AI Support To Maximize Monetization https://www.adexchanger.com/content-studio/why-publishers-need-smarter-ai-support-to-maximize-monetization/ Fri, 27 Jun 2025 12:00:12 +0000 https://www.adexchanger.com/?p=437769 In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory monetization. AI can analyze data and make decisions at a speed and scale beyond human capability. This rapid innovation is both exciting and challenging. Recently, the […]

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]]> 437769 Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet) https://www.adexchanger.com/ai/nexstar-media-is-all-in-on-agentic-ai-but-human-ad-sellers-shouldnt-worry-yet/ Thu, 19 Jun 2025 12:00:28 +0000 https://www.adexchanger.com/?p=437314 Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Agentforce for Media, Salesforce’s agentic AI offering for media and entertainment companies. Nexstar is the first to admit that today’s media landscape is overly fragmented […]

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]]> 437314 The Rise Of AI Shopping Assistants Will Influence Advertising Strategies https://www.adexchanger.com/marketers/the-rise-of-ai-shopping-assistants-will-influence-advertising-strategies/ Mon, 09 Jun 2025 05:05:22 +0000 https://www.adexchanger.com/?p=436651 For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]

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]]> 436651 Walmart Delivers On Ads; Your Own Personal Shoppers https://www.adexchanger.com/daily-news-roundup/friday-20251505/ Fri, 16 May 2025 04:03:33 +0000 https://www.adexchanger.com/?p=435447 Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.

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]]> 435447 Why – And What – Marketers Need To Know About AI Agents https://www.adexchanger.com/data-driven-thinking/why-and-what-marketers-need-to-know-about-ai-agents/ Mon, 27 Jan 2025 05:35:59 +0000 https://www.adexchanger.com/?p=426439 Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]

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]]> 426439 A Standard-Bearer For Standards https://www.adexchanger.com/adexchanger-talks/a-standard-bearer-for-standards/ Wed, 22 Jan 2025 06:00:04 +0000 https://www.adexchanger.com/?p=426208 What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide. No, really.

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]]> 426208 Uncloaking A New Programmatic Scam https://www.adexchanger.com/the-big-story/uncloaking-a-new-programmatic-scam/ Fri, 06 Sep 2024 15:01:09 +0000 https://www.adexchanger.com/?p=413007 Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

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