agentic AI Archives | AdExchanger https://www.adexchanger.com/tag/agentic-ai/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 22:21:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png agentic AI Archives | AdExchanger https://www.adexchanger.com/tag/agentic-ai/ 32 32 82931460 Who Pays The Cloud Compute Bill?; AppLovin Bounces Back On Ads https://www.adexchanger.com/daily-news-roundup/friday-08082025/ https://www.adexchanger.com/daily-news-roundup/friday-08082025/#respond Fri, 08 Aug 2025 04:03:13 +0000 https://www.adexchanger.com/?p=440397 Your SaaS Is Grass The great AI pivot happening across business sectors right now – particularly in data-driven marketing – has led to a sudden, strange gap in the payment models of many SaaS and ad tech companies. The Information has some insider details on software companies, such as Replit and Anysphere, that cranked up […]

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]]> https://www.adexchanger.com/daily-news-roundup/friday-08082025/feed/ 0 440397 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 AI In Ads – And Ads In AI https://www.adexchanger.com/adexchanger-talks/ai-in-ads-and-ads-in-ai/ https://www.adexchanger.com/adexchanger-talks/ai-in-ads-and-ads-in-ai/#respond Wed, 06 Aug 2025 04:45:18 +0000 https://www.adexchanger.com/?p=440210 Microsoft may be shutting down its Xandr DSP early next year, but that doesn’t mean Microsoft is getting out of the ad tech game. Quite the opposite, says Paul Longo, the general manager for AI in ads at Microsoft Advertising, on this week’s episode of AdExchanger Talks. In mid-May, when Microsoft first made its announcement […]

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]]> https://www.adexchanger.com/adexchanger-talks/ai-in-ads-and-ads-in-ai/feed/ 0 440210 Comic: Agentic Programmatic https://www.adexchanger.com/comic-strip/comic-agentic-programmatic/ https://www.adexchanger.com/comic-strip/comic-agentic-programmatic/#respond Fri, 01 Aug 2025 04:15:46 +0000 https://www.adexchanger.com/?p=439662 Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> https://www.adexchanger.com/comic-strip/comic-agentic-programmatic/feed/ 0 439662 A Hive Of Activity; The Dogs Are Back In Town https://www.adexchanger.com/daily-news-roundup/thursday-24072025/ Thu, 24 Jul 2025 04:03:36 +0000 https://www.adexchanger.com/?p=439361 Busy Little Bees Amazon has quietly acquired AI-based wearable device maker Bee. “Quietly,” by the way, because the deal was only announced by Bee Co-Founder and CEO Maria de Lourdes Zollo in a LinkedIn post. Bee makes a $50 wristband infused with AI software that hooks up to an Apple app. It can be prompted […]

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]]> 439361 Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media https://www.adexchanger.com/programmatic/seedtags-new-ceo-brian-gleason-says-contextual-will-be-bigger-than-retail-media/ Fri, 18 Jul 2025 13:30:34 +0000 https://www.adexchanger.com/?p=439065 When Brian Gleason was CRO and president of retail media at Criteo, he was all fired up about retail media. Now Gleason, who joined contextual ad platform Seedtag as CEO earlier this month, says he believes contextual ad targeting is “an even bigger opportunity.” Marketers, he said, are ready to reembrace advertising’s roots. “We’ve become […]

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]]> 439065 TTD To Join The S&P; The Age Of Influence https://www.adexchanger.com/daily-news-roundup/thursday-17072025/ Thu, 17 Jul 2025 04:03:56 +0000 https://www.adexchanger.com/?p=438978 Trading Up The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is TTD’s curated marketplace of top publishers.) TTD’s stock is up 10% since the news came out on Monday, now trading between $80 and $85. That’s still down from […]

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]]> 438978 Nextdoor’s Next Step; Sports Surge Drives Upfronts https://www.adexchanger.com/daily-news-roundup/wednesday-16072025/ Wed, 16 Jul 2025 04:03:55 +0000 https://www.adexchanger.com/?p=438862 What’s Next? Nextdoor is an interesting case study for the social media age.  It has a fairly large logged-in user base and lots of access to hyper-local data on business services, consumer demographics and foot traffic. But its advertising revenue is sluggish, stubbornly stuck in the low hundreds of millions of dollars per year. (Although […]

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]]> 438862 Owning Ad Targeting Is Paying Off For Hearst https://www.adexchanger.com/publishers/owning-ad-targeting-is-paying-off-for-hearst/ Mon, 14 Jul 2025 04:45:56 +0000 https://www.adexchanger.com/?p=438683 The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its publisher network since it launched AURA, an AI-based targeting solution, last June, Mike Nuzzo, SVP and head of data at Hearst, told AdExchanger. The company has seen improvements in addressability […]

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]]> 438683 Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser https://www.adexchanger.com/publishers/talking-ai-risks-and-rewards-for-publishers-with-awss-stephanie-layser/ Thu, 10 Jul 2025 20:09:07 +0000 https://www.adexchanger.com/?p=438617 AI is a double-edged sword for publishers. On the one hand, agentic AI tools are helping publishers streamline ad sales and operations, with the efficiency gains producing incremental revenue. But, on the other hand, publishers are losing monetizable traffic to generative AI-powered search. And internal optimizations may not be enough to offset those traffic losses. […]

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