YouTube Wins The Everyscreen; For Chatbot To Chatbad
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
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Joe Marchese
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Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita
Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.
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Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention with a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate.
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Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech
Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake […]