ad tech funding Archives | AdExchanger https://www.adexchanger.com/tag/ad-tech-funding/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 12:31:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ad tech funding Archives | AdExchanger https://www.adexchanger.com/tag/ad-tech-funding/ 32 32 82931460 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 This Ad Tech OG’s AI-Powered Analytics Startup Just Raised $9M In Series A Funding https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/ https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/#respond Tue, 05 Aug 2025 12:00:22 +0000 https://www.adexchanger.com/?p=440075 Stop me if you’ve heard this one before: A new ad tech company wants to use AI to make advertising analytics quicker and more efficient. A little clichéd? Perhaps. But there’s nothing wrong with a little optimism. That’s what Newton Research, which announced its $9 million Series A raise on Tuesday, is aiming to do. […]

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]]> https://www.adexchanger.com/technology/this-ad-tech-ogs-ai-powered-analytics-startup-just-raised-9m-in-series-a-funding/feed/ 0 440075 Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures https://www.adexchanger.com/investment/attention-measurement-startup-adelaide-snags-7-million-in-seed-funding-from-human-ventures/ Tue, 07 Jun 2022 13:00:15 +0000 https://www.adexchanger.com/?p=207792 Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the […]

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]]> 207792 Ad-Lib.io Expands Series A Financing To $12 Million https://www.adexchanger.com/creative/ad-lib-io-expands-series-a-financing-to-12-million/ Tue, 16 Feb 2021 23:48:14 +0000 https://www.adexchanger.com/?p=152132 Ad-Lib.io, a company founded by a group of former Google execs in 2017 and which offers creative workflow tools, has clinched an additional $6 million in Series A financing. The latest round brings its total funding to $12 million in less than two years and will be used to accelerate the growth of the London-based […]

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]]> 152132 Self-Serve Ad Platform Choozle Snags $6 Million In Series B To Grow Business Ops https://www.adexchanger.com/platforms/self-serve-ad-platform-choozle-snags-6-million-series-b-grow-business-ops/ Tue, 14 Nov 2017 12:30:22 +0000 https://adexchanger.com/?p=115276 Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle, […]

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]]> 115276 Sourcepoint Raises $16 Million Series B From Spotify Investors https://www.adexchanger.com/ad-exchange-news/sourcepoint-raises-16-million-series-b-spotify-investors/ Wed, 25 Jan 2017 12:00:43 +0000 https://adexchanger.com/?p=110895 Sourcepoint, whose technology lets publishers encourage ad-block users to whitelist their sites, revealed Wednesday it has raised $16 million in Series B funding led by early Spotify investor Northzone. Existing investors also contributed to the round. Sourcepoint, which has raised a total of $26 million, will use this round to accelerate product development as it […]

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]]> 110895 Metamarkets Raises $14 Million For Growth https://www.adexchanger.com/platforms/metamarkets-raises-14-million-growth/ Tue, 18 Oct 2016 14:00:59 +0000 https://adexchanger.com/?p=109514 Metamarkets has raised $14.25 million in growth capital from Wellington Financial and City National Bank. The company’s analytics software is designed to help clients like Twitter, Nanigans, AOL, OpenX and Drawbridge gain insight into their programmatic marketplaces. Metamarkets got the funding in part because investors are looking more favorably at ad tech, said company co-founder […]

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