creativity

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Inspire creativity and bring joy.” TikTok’s mission statement applies as much to its advertising as it does to its consumer-facing product. This week on AdExchanger Talks, head of ecosystem partnerships Melissa Yang describes why the company decided to […]

Despite the grueling news cycle and string of roiling controversies over the last few years, how Facebook tells its story to marketers hasn’t changed much since its early days, according to Mark D’Arcy, Facebook’s VP of global business marketing and its chief creative officer. “Even before I joined, the story went like this: When you […]

Cannes is reaching peak consulting firm. After steadily acquiring small digital and design agencies for the past decade, the agency divisions of major consulting firms, such as Accenture, PwC and Deloitte, are making their presence known on the Croisette this year. Deloitte Digital had a far lighter touch at Cannes last year, with a cabana […]

BBDO isn’t known as a data-driven shop. But the Omnicom-owned creative agency is working hard to change that perception. There’s a certain “muscle memory” among clients who view their creative agency as separate from their digital agency or the people they work with on measurement, said BBDO vet Crystal Rix, who was promoted to chief strategy […]

Accenture Interactive exec Matt Gay’s 14-year-old son has a strict policy – he doesn’t look at ads, period. “He will actively avoid watching content if it’s got ads,” said Gay, a senior director and digital advertising lead at Accenture. But that’s not because Gay’s son hates advertising, per se. He just doesn’t have time to waste […]

Are programmatic advertising and creative storytelling finally coming together in a meaningful way? It’s a good question to ask at the Cannes Lions festival, where the whole point is creativity – or it used to be, before the twin powers of data and media started elbowing in on the joint a few years back. But […]

Data is everything, creative is dead. Creativity is paramount, data is a distraction. “You hear people say both things, but neither one is true,” said Michael Lebowitz, CEO and founder of Brooklyn-based digital agency Big Spaceship, whose client list is a who’s who of blue chip brands, including Nestlé Purina, Samsung, BMW, YouTube, Absolut Vodka, […]

“Limited opportunities for creativity” – 44% of marketers surveyed by the IAB and research firm Ovum cite it as one of the key challenges they face when it comes to mobile advertising. That may be the perception, but it’s not the reality, as Showtime demonstrated at the IAB’s Mobile Marketplace conference in New York City on Monday. […]