A year ago Pinterest was in the process of winding down its sales and marketing services for all but two partner categories: retail and consumer packaged goods (CPG). But after a year spent working on ad tech product releases – like a CRM match program and an expansion of interest-based targeting – it’s throttling up […]
Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble told AdExchanger on Tuesday at a company-hosted event in New York City. “We’ve built a really strong business on the mobile side. We’re looking […]
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put out a game every month, just throw stuff out there and see what stuck,” said Glu CRO Chris Akhavan. “But now, consumers only have so many apps they actually use regularly, and we’re all fighting […]
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. Amanda […]
Mobile apps need revenue but have limited screen space on ads. Enter Button, which lets consumers click on an icon to move easily from app to app. It collects fractional fees from its partners, like a toll road connecting different apps. “We continue to see these transactional models embraced in mobile compared to traditional advertising […]
WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed by Xaxis CEO Brian Gleason with key executives drawn from Xaxis and across GroupM. “The collective mission of [m]Platform revolves around technology, data and expertise,” Gleason told AdExchanger. “The mission is how […]
Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and ongoing efforts to cut down on trolling and unsavory content. Reddit’s reputation: not necessarily the most brand-safe environment. That instability led to the return of Steve Huffman as CEO of Reddit last […]
Adobe might have won TubeMogul’s hand in marriage, but there were several other strategic acquirers involved in the courtship. According to a US Securities and Exchange Commission (SEC) filing dated Nov. 18, TubeMogul’s sales process really began last November. Up until the time Adobe agreed to acquire the DSP in mid-November, 16 entities – including […]
AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O’Kelley demanded that his ad quality team […]
App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore user-acquisition efforts. “There’s an enormous amount of volatility during Q4, more than anything because of a desire to get up the charts,” said James Peng, head of mobile and social acquisition at […]
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.
