ad creative Archives | AdExchanger https://www.adexchanger.com/tag/ad-creative/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 12:31:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ad creative Archives | AdExchanger https://www.adexchanger.com/tag/ad-creative/ 32 32 82931460 This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/ https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/#respond Thu, 07 Aug 2025 05:00:51 +0000 https://www.adexchanger.com/?p=440315 Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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]]> https://www.adexchanger.com/technology/this-cdp-is-using-ai-to-reach-people-and-their-pets-on-an-individual-level/feed/ 0 440315 Fyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV https://www.adexchanger.com/marketers/fyllo-is-getting-back-into-the-weeds-of-regulated-advertising-after-a-buyback-from-samba-tv/ Thu, 10 Jul 2025 12:00:28 +0000 https://www.adexchanger.com/?p=438542 What do cannabis, politics and financial services have in common? Besides the fact that they can give you an awful headache, they’re also all regulated markets that face an array of rules and restrictions when it comes to advertising, and they need help to get it right. Data and tech company Fyllo, which was founded […]

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]]> 438542 This Company Says It’s Found A Way To Balance Automation With Human Control https://www.adexchanger.com/ai/this-company-says-its-found-a-way-to-balance-automation-with-human-control/ Mon, 07 Jul 2025 05:00:44 +0000 https://www.adexchanger.com/?p=438107 Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […]

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]]> 438107 The Rise Of AI Shopping Assistants Will Influence Advertising Strategies https://www.adexchanger.com/marketers/the-rise-of-ai-shopping-assistants-will-influence-advertising-strategies/ Mon, 09 Jun 2025 05:05:22 +0000 https://www.adexchanger.com/?p=436651 For generations, advertisers have been trying to get people to notice and buy their products. But what happens when advertisers need to reach something that isn’t a person? That’s the question media agency Kepler is trying to answer with its new software, Kip AIR, created in response to the rise of AI shopping assistants. These […]

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]]> 436651 Snap’s New Generative AI Ad Format Emphasizes Engagement Over Scale https://www.adexchanger.com/platforms/snaps-new-generative-ai-ad-format-emphasizes-engagement-over-scale/ Tue, 08 Apr 2025 13:00:20 +0000 https://www.adexchanger.com/?p=431991 The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, which Snap has been testing since late last year, is powered by One Snap, the company’s name for its homegrown generative AI […]

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]]> 431991 The Power Of Creative Data https://www.adexchanger.com/adexchanger-talks/the-power-of-creative-data/ Wed, 19 Feb 2025 14:13:51 +0000 https://www.adexchanger.com/?p=428904 According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.

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]]> 428904 Headway In The Battle To Fix The Ad Industry’s Frequency Management Problem https://www.adexchanger.com/tv-2/headway-in-the-battle-to-fix-the-ad-industrys-frequency-management-problem/ Wed, 19 Feb 2025 06:00:48 +0000 https://www.adexchanger.com/?p=427857 Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. It’s an easy scenario […]

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]]> 427857 AI Won’t Replace Human Creative, But It Can Save Hours In Research https://www.adexchanger.com/data-driven-thinking/ai-wont-replace-human-creative-but-it-can-save-hours-in-research/ Mon, 25 Nov 2024 05:45:32 +0000 https://www.adexchanger.com/?p=422765 I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as […]

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]]> 422765 For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced https://www.adexchanger.com/data-driven-thinking/for-ai-systems-to-deliver-on-their-potential-dei-must-be-ingrained-and-enforced/ Tue, 03 Sep 2024 04:35:57 +0000 https://www.adexchanger.com/?p=412691 Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […]

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]]> 412691 Authenticity Can Help Brands Ride The Election Wave – Without Drowning https://www.adexchanger.com/data-driven-thinking/authenticity-can-help-brands-ride-the-election-wave-without-drowning/ Wed, 28 Aug 2024 04:35:00 +0000 https://www.adexchanger.com/?p=411967 As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets.  Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]

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