FC Barcelona Gets An AI-Powered Assist To Help With Everything From Marketing To Player Fitness
FC Barcelona is giving the beautiful game an AI-powered upgrade.
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Platforms
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How Reddit Gets Credit; The Substackers Going It Alone
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.
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Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon
The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.
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No Catching Up To You; CTV’s Awkward Years
Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.
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This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales
Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.
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Platforms Dial Back The Slop; Bullying The Media
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.
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Nextdoor’s Next Step; Sports Surge Drives Upfronts
Nextdoor isn’t ruling out AI data licensing, but it has concerns; NBCU touts sports and streaming as drivers of its record Upfronts; and Scholastic follows kids and parents to YouTube.
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AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm
Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino.
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Comic: Attribution Meltdown
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Talking AI Risks And Rewards For Publishers With AWS’s Stephanie Layser
Generative AI tech is hurting publisher search traffic, but it’s also helping pubs optimize their ad sales efforts. The head of publisher ad tech solutions for AWS explains how AI is transforming how advertisers value media and the implications for publishers large and small.
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Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
Shell Shutters Its Volta EV Charging And Media Division
Volta Media, which is owned by the gas station and energy giant Shell, will be shuttered by November and its network of more than 2,000 charging stations will be dismantled this year.
People Inc. Has A New Name, But It Still Faces The Same Old Google Search Traffic Drought
People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.
More Like No Yield: A New Book Explores How Google Soaked Up The Web’s Ad Profits
“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”
CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them
CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.