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Comic: Metric Meditations

Kevvo — Fri, 08 Aug 2025 04:15:31 +0000

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …

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Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

Joanna Gerber — Thu, 07 Aug 2025 13:49:26 +0000

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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Comcast’s Q2 Earnings Show Streaming Momentum, But Legacy Pressures Persist

Allison Schiff — Thu, 31 Jul 2025 16:00:26 +0000

Investors rewarded Meta on Wednesday for reporting stronger-than-expected Q2 earnings, driven by robust ad revenue growth and promising user engagement metrics. The company’s stock rose more than 11% in after-hours trading. The following morning, investors rewarded Comcast for losing fewer broadband and video subscribers than expected in Q2, with a roughly 5% bump in share […]

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What’s The Scoop On Häagen-Dazs’ Evolving Media Mix?

Joanna Gerber — Thu, 03 Jul 2025 05:00:20 +0000

Practically everyone on Earth likes ice cream. (If you don’t, feel free to close this tab and reevaluate your tastes.) But for advertisers, reaching “practically everyone” is a challenge. It’s the classic “my customer is anyone with a mouth” conundrum. According to Rachel Jaiven, head of marketing at Häagen-Dazs, its audience is anyone who loves […]

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Why Streaming Is Working Out For Athletic Footwear Brand NOBULL

Joanna Gerber — Fri, 09 May 2025 19:30:32 +0000

Linear TV may be losing its luster, as streaming rapidly becomes a top performance channel. Just ask performance marketing agency Tinuiti and its client NOBULL, an athletic footwear and apparel brand popular with the CrossFit crowd. The two recently partnered with NBCUniversal on a campaign to assess the effectiveness of advertising on streaming platforms. The […]

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Disney’s Streaming Biz Is Still Profitable Heading Into The Upfronts

Allison Schiff — Wed, 07 May 2025 14:36:56 +0000

Disney had a good quarter, with revenue on the rise and streaming on the brain. Overall revenue between January and March was up 7% year over year to $23.6 billion, while operating profit for Disney’s DTC division, which houses its streaming business, increased to $336 million from $289 million. “Streaming remains a key priority and […]

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CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer

AdExchanger Content Studio — Mon, 13 Jan 2025 10:00:26 +0000

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.

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Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

Allison Schiff — Wed, 09 Oct 2024 13:00:39 +0000

End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. That’s just a placeholder name, though; there’s a rebrand in the works. The merger was first rumored […]

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OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch

Allison Schiff — Wed, 04 Sep 2024 05:30:21 +0000

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]

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Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit

Allison Schiff — Thu, 08 Aug 2024 23:17:52 +0000

Woe is linear. On Thursday, Paramount announced that it’s writing down its cable TV business by $6 billion and laying off 15% of its US workforce as part of cost-cutting measures in advance of its planned merger with Skydance Media. The layoffs, which include cuts to marketing and communications roles, will take place in the […]

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