smart TV Archives | AdExchanger

Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

Joanna Gerber — Thu, 07 Aug 2025 13:49:26 +0000

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

The post Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy appeared first on AdExchanger.

Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs

Alyssa Boyle — Thu, 24 Mar 2022 04:45:20 +0000

LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It's why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.

The post Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs appeared first on AdExchanger.

LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?

AdExchanger — Thu, 27 Jan 2022 05:03:27 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay […]

The post LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back? appeared first on AdExchanger.

Disruptel Partners With TCL To Bring Contextual Awareness To TV

Alyssa Boyle — Tue, 11 Jan 2022 14:00:36 +0000

Usually, when people talk to their TV screen, they don’t expect to get an answer back. Voice assistant and smart TV startup Disruptel is aiming to change that with a contextual awareness product for smart TVs called Smart Screen. The company has been beta testing the software, which answers a viewer’s questions about their programming […]

The post Disruptel Partners With TCL To Bring Contextual Awareness To TV appeared first on AdExchanger.

Facebook Falls (But Not As Bad As Snap); Amazon Sweetens Its Brand Follow Feature

AdExchanger — Wed, 27 Oct 2021 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Burn Amid a continuous onslaught of negative headlines, Facebook reported slower revenue growth on Monday as a result of, yep, Apple’s AppTrackingTransparency framework. And Facebook warned that the road ahead will remain rocky. Facebook’s Q3 revenue grew 35% to $29.01 billion, missing expectations […]

The post Facebook Falls (But Not As Bad As Snap); Amazon Sweetens Its Brand Follow Feature appeared first on AdExchanger.

Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise

AdExchanger — Tue, 07 Sep 2021 04:03:43 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension […]

The post Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise appeared first on AdExchanger.

As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Tony Rifilato — Thu, 25 Mar 2021 18:11:38 +0000

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s […]

The post As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku appeared first on AdExchanger.

French CMP Didomi Intros A Consent Management Platform For Connected TV

Allison Schiff — Tue, 16 Mar 2021 12:35:06 +0000

CMP, meet CTV. On Tuesday, French consent management platform Didomi released an expanded version of its offering for the web and mobile apps that supports consent compliance for connected TV, OTT and smart TVs. Didomi’s TV software development kit is also TCF-compliant, meaning that publishers, advertisers and vendors can share consent strings as part of […]

The post French CMP Didomi Intros A Consent Management Platform For Connected TV appeared first on AdExchanger.

Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

AdExchanger — Wed, 09 Dec 2020 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV […]

The post Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future appeared first on AdExchanger.

Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

AdExchanger — Mon, 07 Dec 2020 05:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks […]

The post Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use appeared first on AdExchanger.