samsung ads

Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients. With 32 million smart TVs in the United States alone, Samsung is the world’s top smart TV manufacturer, ahead of TCL and Vizio, according to Statistica. Samsung Ads can access Samsung’s first-party TV data and plug it into its […]

Why would a consumer device giant like Samsung want to get into media sales? It seems implausible and yet that’s what happened, beginning in 2016 when the company quietly bought a Canadian demand-side platform and ad server called AdGear to build its own stack. It makes perfect sense to Tom Fochetta, VP of Samsung’s media […]