samsung ads Archives | AdExchanger https://www.adexchanger.com/tag/samsung-ads/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png samsung ads Archives | AdExchanger https://www.adexchanger.com/tag/samsung-ads/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further https://www.adexchanger.com/content-studio/unlocking-holiday-success-5-tips-to-make-your-ctv-investment-go-further/ Tue, 22 Jul 2025 12:00:41 +0000 https://www.adexchanger.com/?p=439170 For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus. According to Samsung’s ACR data, in Q4 2024, CTV viewership jumped +8% YOY, making it one of the most effective […]

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]]> 439170 Mobile App Marketers Shouldn’t Ignore The Biggest Screen In The Home https://www.adexchanger.com/content-studio/mobile-app-marketers-shouldnt-ignore-the-biggest-screen-in-the-home/ Mon, 14 Jul 2025 12:00:31 +0000 https://www.adexchanger.com/?p=438653 Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving lower-funnel outcomes. The problem? Social reach is limited, and marketers are running out of places to get in front of their audiences. But what […]

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]]> 438653 This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities https://www.adexchanger.com/ctv-roundup/this-years-big-newfronts-trends-interactive-ads-programmatic-possibilities/ Fri, 09 May 2025 19:00:55 +0000 https://www.adexchanger.com/?p=434887 Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week.

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]]> 434887 Samsung Might Be Putting Ads On Their Smart Fridges After All https://www.adexchanger.com/tv/samsung-might-be-putting-ads-on-their-smart-fridges-after-all/ Tue, 06 May 2025 18:47:22 +0000 https://www.adexchanger.com/?p=434669 Just before bringing the Jonas Brothers up on stage to celebrate their upcoming content partnership, Samsung made a curious announcement to attendees at their NewFronts presentation in New York City on Tuesday.

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]]> 434669 Higher, Further, FAST-er: CTV Will Keep On Growing In 2025 https://www.adexchanger.com/ctv-roundup/higher-further-fast-er-ctv-will-keep-on-growing-in-2025/ Fri, 03 Jan 2025 05:40:41 +0000 https://www.adexchanger.com/?p=424678 As the new year begins, expect CTV growth to continue blasting along with a vengeance. Experts are “bullish” on the channel and believe that many of 2024’s biggest CTV trends will continue well into 2025.

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]]> 424678 Key CTV Trends Driving Advertising Innovation In 2025 https://www.adexchanger.com/content-studio/key-ctv-trends-driving-advertising-innovation-in-2025/ Wed, 18 Dec 2024 18:30:38 +0000 https://www.adexchanger.com/?p=424375 In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […]

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]]> 424375 The Future Of Mobile Performance Is CTV-Driven https://www.adexchanger.com/content-studio/the-future-of-mobile-performance-is-ctv-driven/ Tue, 15 Oct 2024 12:00:35 +0000 https://www.adexchanger.com/?p=418546 For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever. […]

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]]> 418546 Why Loyalty, Not Churn, Is The Key Metric For Streaming Platforms https://www.adexchanger.com/content-studio/why-loyalty-not-churn-is-the-key-metric-for-streaming-platforms/ Fri, 27 Sep 2024 12:00:53 +0000 https://www.adexchanger.com/?p=414368 The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows that, for every active user on a streaming app, eight users churned last year. This poses a significant concern, complicating […]

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]]> 414368 Talking CTV Transparency (And The Lack Thereof) With Samsung https://www.adexchanger.com/ctv-roundup/talking-ctv-transparency-and-the-lack-thereof-with-samsung/ Fri, 06 Sep 2024 05:00:32 +0000 https://www.adexchanger.com/?p=412937 Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

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