CTV contextual ads Archives | AdExchanger https://www.adexchanger.com/tag/ctv-contextual-ads/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CTV contextual ads Archives | AdExchanger https://www.adexchanger.com/tag/ctv-contextual-ads/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Toy Company WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform https://www.adexchanger.com/digital-tv/toy-company-wowwee-quadruples-roas-on-youtube-with-precise-tv-contextual-platform/ Wed, 18 May 2022 13:00:23 +0000 https://www.adexchanger.com/?p=203736 Under COPPA, businesses can't target ads based on the data of children under 13 years old. Toy manufacturers like WowWee need other ways to get their products in market via advertising, and after testing a YouTube campaign with contextual ad platform Precise TV, the promising results allude to the potential of contextual in targeting ads effectively without audience data, profiles or cookies.

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