CTV Advertising Archives | AdExchanger https://www.adexchanger.com/tag/ctv-advertising/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CTV Advertising Archives | AdExchanger https://www.adexchanger.com/tag/ctv-advertising/ 32 32 82931460 Comic: Metric Meditations https://www.adexchanger.com/comic-strip/comic-metric-meditations/ https://www.adexchanger.com/comic-strip/comic-metric-meditations/#respond Fri, 08 Aug 2025 04:15:31 +0000 https://www.adexchanger.com/?p=439667 Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Metric Meditations appeared first on AdExchanger.

]]> https://www.adexchanger.com/comic-strip/comic-metric-meditations/feed/ 0 439667 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

The post Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy appeared first on AdExchanger.

]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Video Metadata Is Driving Advertising Success In CTV https://www.adexchanger.com/content-studio/video-metadata-is-driving-advertising-success-in-ctv/ Tue, 15 Jul 2025 12:00:33 +0000 https://www.adexchanger.com/?p=438758 TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience relevance in a fragmented, opaque streaming ecosystem? The answer may lie in metadata. Rich, contextual signals – like content genre, theme, tone, setting and even character […]

The post Video Metadata Is Driving Advertising Success In CTV appeared first on AdExchanger.

]]> 438758 Measurement Real Talk, With INCRMNTAL’s Maor Sadra https://www.adexchanger.com/adexchanger-talks/measurement-real-talk-with-incrmntals-maor-sadra/ Tue, 11 Feb 2025 15:19:48 +0000 https://www.adexchanger.com/?p=427951 Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.

The post Measurement Real Talk, With INCRMNTAL’s Maor Sadra appeared first on AdExchanger.

]]> 427951 It’s Time For Vanity Metrics To Perform A Disappearing Act https://www.adexchanger.com/adexchanger-talks/its-time-for-vanity-metrics-to-perform-a-disappearing-act/ Tue, 28 Nov 2023 11:00:47 +0000 https://www.adexchanger.com/?p=389968 Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

The post It’s Time For Vanity Metrics To Perform A Disappearing Act appeared first on AdExchanger.

]]> 389968 LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman https://www.adexchanger.com/tv-2/lg-just-ousted-the-ceo-and-executive-chairman-of-its-ad-tech-division-alphonso/ Fri, 16 Dec 2022 23:52:12 +0000 https://www.adexchanger.com/?p=335938 The leadership team is out at LG Ads Solutions. LG Ads (née Alphonso) is the ad tech division of South Korean electronics manufacturer LG. It came under the LG fold in January 2021 after LG took an $80 million (and just slightly over) majority stake in Alphonso earlier that year. AdExchanger has learned that as […]

The post LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman appeared first on AdExchanger.

]]> 335938 Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks https://www.adexchanger.com/digital-tv/investors-push-roku-for-more-open-programmatic-to-deal-with-ad-spend-pullbacks/ Thu, 03 Nov 2022 18:08:26 +0000 https://www.adexchanger.com/?p=272627 The third quarter wasn’t a good one for Roku, which shared belt-tightening plans in expectation of worse results to come during the all-important upcoming holiday season. That’s what happens when advertisers get nervous and hit the brakes. Anthony Wood, Roku’s founder and CEO, didn’t beat around the bush during his opening remarks to investors on […]

The post Investors Push Roku For More Open Programmatic To Deal With Ad Spend Pullbacks appeared first on AdExchanger.

]]> 272627 Comic: The New Netflix And Chill https://www.adexchanger.com/comic-strip/comic-the-new-netflix-and-chill/ Fri, 23 Sep 2022 04:15:45 +0000 https://www.adexchanger.com/?p=256450 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: The New Netflix And Chill appeared first on AdExchanger.

]]> 256450 App Developers, Watch Out For These CTV Advertising Blunders https://www.adexchanger.com/strategy/app-developers-watch-out-for-these-ctv-advertising-blunders/ Mon, 13 Jun 2022 15:05:49 +0000 https://www.adexchanger.com/?p=209432 When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a lot – about what not to do. Pinger’s apps include Sideline, which gives users a secondary phone number on their smartphone, and a free texting and calling app called TextFree. Together they have more than 140 […]

The post App Developers, Watch Out For These CTV Advertising Blunders appeared first on AdExchanger.

]]> 209432 Not To Be Left Out, Roku Announces Its Clean Room Service In Time For The Upfronts https://www.adexchanger.com/digital-tv/not-to-be-left-out-roku-announces-its-clean-room-service-in-time-for-the-upfronts/ Tue, 19 Apr 2022 14:12:51 +0000 https://www.adexchanger.com/?p=194983 Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday, with agency partners including Omnicom Media Group, Horizon Media and dentsu. The product was built on Snowflake’s media and ad tech cloud data infrastructure. The timing is no coincidence. Roku is introducing its clean room […]

The post Not To Be Left Out, Roku Announces Its Clean Room Service In Time For The Upfronts appeared first on AdExchanger.

]]> 194983