CTV ads Archives | AdExchanger https://www.adexchanger.com/tag/ctv-ads/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 07 Aug 2025 16:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CTV ads Archives | AdExchanger https://www.adexchanger.com/tag/ctv-ads/ 32 32 82931460 Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/ https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/#respond Thu, 07 Aug 2025 13:49:26 +0000 https://www.adexchanger.com/?p=440340 No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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]]> https://www.adexchanger.com/marketers/samsung-ads-canada-brings-improved-targeting-to-porter-airlines-ctv-strategy/feed/ 0 440340 Why Streaming Is Working Out For Athletic Footwear Brand NOBULL https://www.adexchanger.com/streaming/why-streaming-is-working-out-for-athletic-footwear-brand-nobull/ Fri, 09 May 2025 19:30:32 +0000 https://www.adexchanger.com/?p=434923 Linear TV may be losing its luster, as streaming rapidly becomes a top performance channel. Just ask performance marketing agency Tinuiti and its client NOBULL, an athletic footwear and apparel brand popular with the CrossFit crowd. The two recently partnered with NBCUniversal on a campaign to assess the effectiveness of advertising on streaming platforms. The […]

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]]> 434923 Snap’s Uphill Struggle For Revenue Beyond Advertising; Can Privacy Save Money? https://www.adexchanger.com/daily-news-roundup/thursday-28092023/ Thu, 28 Sep 2023 04:03:08 +0000 https://www.adexchanger.com/?p=386154 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […]

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]]> 386154 AppLovin Is Embracing Cost Per Install With Its New CTV Product https://www.adexchanger.com/streaming/applovin-is-embracing-cost-per-install-with-its-new-ctv-product/ Wed, 03 May 2023 12:37:51 +0000 https://www.adexchanger.com/?p=371764 Hot: Performance-based marketing on connected TV. Not: CPM-based pricing for CTV campaigns. On Wednesday, app marketing platform AppLovin added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV inventory across more than 3,000 channels and hundreds of […]

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]]> 371764 Hulu Has Too Many Ads https://www.adexchanger.com/ctv-roundup/hulu-has-too-many-ads/ Fri, 24 Mar 2023 04:45:28 +0000 https://www.adexchanger.com/?p=368283 Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its streaming service competitors.

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